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Research papers

The myth of the percentage sample

This paper has argued that the sample size necessary in a survey does not primarily depend upon the size of the population from which the sample is to be drawn, but from other factors concerning the basic characteristics of the population and the...

Catalogue: The European Marketing Research Review 1970
Author: P. G. Moore
June 15, 1970
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Citation

Moore, P. G. (1970a, June 15). The myth of the percentage sample. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-myth-of-the-percentage-sample